That my friends, was a Future Lions 2012 entry by the talented students, Iris Gavric & Daniel Otterbein, at the Academy of Visual Arts, Frankfurt. Proposed for Absolut Vodka, they’ve attempted to create movement called Absolut Inspire, an Augmented Reality Street Art App designed to create a new world without creative limitations.
As you can see, the campaign is a fusion of the Google Street View platform combined with an app that allows you to create your own digital street art anywhere in the world, all seen through the augmented reality viewer. I want this to be turned into a real campaign. Heck, I NEED this to be turned into something real! Not only is it such a great fit for the brand, but it really taps into the urban art scene fad at the moment. Whilst I am no artist (far from it), as a street art fanatic, I would love the opportunity to be able to try my hand at decorating the streets of London. This app totally makes it possible, without actually getting into trouble of course or further still, defacing public property with my awful artistry skills. So yeah, someone take note and make this happen! Great work.