John Lewis have done it again. In what appears to be a warm up act for their next big christmas ad, the never knowingly undersold brand has hit the nail on the head with their latest offering. In a beautiful collision of the old world and the new digital age, the ad sets out to prove that whilst so much has changed in the sense of fashion, tech and communication, what’s really important in life doesn’t change.
Again, a perfect choice of soundtrack, a cover of the INXS song, Never Tear Us Apart (re-recorded by Paloma Faith) helps to tell the story of two people from different world’s falling in love.
John Lewis have set themselves up as a brand that produces great advertising, and they haven’t failed to deliver this time round. Bravo.