How Honda Gave An Indie Band Its Big Break

Have you heard of the indie band Monsters Calling Home? Well me neither, until now. The band of six come from a range of different backgrounds, doing their music independently to try and make a living. Whilst they are extremely talented, they struggled to get their music out there and make a dent in the industry. Without much money in the pockets they were left to film their musical offerings inside their Honda car as they continued on in their everyday jobs to try to make ends meet.

That was until Honda got involved.

As a thank-you for filming their music videos entirely inside their cars, the car giant booked them on to perform a secret gig at Jimmy Kimmel Live, so secret that even they didn’t know about it. The band were called into the Honda offices to perform for what they thought was an exclusive concert for their 600 employees. And although it somewhat broke my heart when one of the Honda guy tells them there will be no concert after all, but can they get up on stage and sing one song for the three or four people in the room, the look on their faces when they find out they will be performing on Jimmy Kimmel was worth it all! Good on Honda for getting such a great deal for these accomplished singers, and most of all for discovering new talent and putting them infront of everyone’s eyes (and ears).

Watch and weep.

 

I love the music. I love the concept. But most of all, I think I love Honda. #hondalovesyouback

Another Beauty From John Lewis

John Lewis have done it again. In what appears to be a warm up act for their next big christmas ad, the never knowingly undersold brand has hit the nail on the head with their latest offering. In a beautiful collision of the old world and the new digital age, the ad sets out to prove that whilst so much has changed in the sense of fashion, tech and communication, what’s really important in life doesn’t change.

Again, a perfect choice of soundtrack, a cover of the INXS song, Never Tear Us Apart (re-recorded by Paloma Faith) helps to tell the story of two people from different world’s falling in love.

John Lewis have set themselves up as a brand that produces great advertising, and they haven’t failed to deliver this time round. Bravo.

Direct Line Goes Dubstep

As soon as I heard the first beat I immediately stopped tweeting and looked up at my TV to see which brand was using a Santigold song as their soundtrack (Disparate Youth, for those wondering). Now maybe it’s just because I’m a Santigold fan, but I love this latest ad from Direct Line. An unexpected move from a brand proving that they can remain current and still be heard in the over-cluttered world of insurance companies, and comparison websites. Choice of soundtrack aside (I think it’s clear I’m a fan), the execution of this ad is brilliant. The whole domino effect idea is so effective and really brings to life the brand message throughout the ad, along with illustrating the insurance company’s responsiveness when one of their customer’s needs help. I think it’s genius.

Katy Perry’s Facebook Music Video

Worst music video ever? Yes, Katy Perry likes Facebook so much, she made a music video about it. Katy Perry’s new video for her latest hit ‘Wide Awake’ is quite literally an ode to her Facebook timeline  to highlight what two years in the life of a successful singer looks like in flow chart form. Whilst Mark Zuckerberg will be pleased about her choice of style, her fans on the other hand are not. Surely the best thing about Katy Perry is seeing her in cool outfits and different coloured wigs? Who wants to watch readily avaliable Facebook footage. C’mon K-pez, give something back to the fans. [Disclaimer: I am not a Katy Perry fan, but you can’t deny how catchy all her songs are].

Valtari Hour

Something very special happened on Thursday night (17th May). Prior to their May 29 release, as a way to wet the world’s appetite for their sixth studio album, Icelandic post-rock band Sigur Ros hosted a rolling hourly event for fans across the globe to hear their new album. At indie record stores, on the band’s website and at dozens of participating radio stations, Sigur Ros fans were exposed to the beautiful sounds of Valtari, and encouraged to post to Twitter and Instagram about their listening experience.

Starting off in New Zealand, as they were the first to reach 7 pm, ‘Valtari hour’ (as it was dubbed) was a huge success. At a time where a bands precious music so often gets leaked online and downloaded illegally, Sigur Ros strived to reclaim the buzz for its release date, and create a real excitement around the album launch. In my opinion, it did just that.

In what seemed like a worldwide Mexican wave of airplay, Sigur Ros managed to capture the magic of new years eve, with thousands of fans across the world waiting for the clock to turn 7pm so they could hear the much anticipated play of their beautiful album tracks. Unaware of the excitement to come, I was listening to BBC Radio 1 as I usually do, and at exactly 7pm, Zane Lowe introduced Sigur Ros’ new sound to the UK. I was immediately transfixed on the beautiful sounds coming out of my car radio. And what was even more special, was knowing that I was participating in a worldwide event, just by listening. Hour by hour, each country across the globe got to collectively share in my experience as the Valtari love was passed on. What an ingenious 24 hour marketing campaign from their record company.

If you are lucky enough to be going to Bestival this September, then you will get to hear the band play their first UK show for over four years. But for those, like me, whom are not as fortunate, get ready to close your eyes and let those elegiac chords suspend your subconscious..