Direct Line Goes Dubstep

As soon as I heard the first beat I immediately stopped tweeting and looked up at my TV to see which brand was using a Santigold song as their soundtrack (Disparate Youth, for those wondering). Now maybe it’s just because I’m a Santigold fan, but I love this latest ad from Direct Line. An unexpected move from a brand proving that they can remain current and still be heard in the over-cluttered world of insurance companies, and comparison websites. Choice of soundtrack aside (I think it’s clear I’m a fan), the execution of this ad is brilliant. The whole domino effect idea is so effective and really brings to life the brand message throughout the ad, along with illustrating¬†the insurance company’s responsiveness when one of their customer’s needs help.¬†I think it’s genius.