Another Beauty From John Lewis

John Lewis have done it again. In what appears to be a warm up act for their next big christmas ad, the never knowingly undersold brand has hit the nail on the head with their latest offering. In a beautiful collision of the old world and the new digital age, the ad sets out to¬†prove that whilst so much has changed in the sense of fashion, tech and communication, what’s really important in life doesn’t change.

Again, a perfect choice of¬†soundtrack, a cover of the INXS song, Never Tear Us Apart (re-recorded by Paloma Faith) helps to tell the story of two people from different world’s falling in love.

John Lewis have set themselves up as a brand that produces great advertising, and they haven’t failed to deliver this time round. Bravo.